TORONTO — Parapan Am Games organizers are hoping to own the bleachers as well as the podium, offering a special promotion to entice more fans to attend.
TO2015 promoters have unveiled a “$5 Friday” campaign, offering fans deeply discounted tickets to both the final athletics and swimming sessions on Friday afternoon.
Let’s show our support for our amazing #ParapanAm athletes & a successful @TO2015 by filling the stadiums this weekend for #SoldOutSaturday!
— Kathleen Wynne (@Kathleen_Wynne) August 12, 2015
When asked if the promotion might reflect disappointing ticket sales, a Parapan Am Games spokesperson said it’s strictly part of a larger push to show strong fan support for the Games.
READ MORE: Canada’s Michelle Stilwell and Benoit Huot race to Parapan Am gold
A #SoldOutSaturday 桑拿会所 campaign has Mayor John Tory and Ontario Premier Kathleen Wynne joining the chorus to encourage full stands.
“The aim of the $5 ticket promotion on Friday and the #SoldOutSaturday campaign is to finish the Games strong and let all Parapan Am athletes know the region is 100 per cent behind them,” TO2015 spokesperson Heather Irwin said in an email.
Excited to see the @TO2015 Parapan Am wheelchair basketball finals on Saturday. Hoping to see #TeamCanada in final! #SoldOutSaturday #topoli
— John Tory (@JohnTory) August 12, 2015
The #SoldOutSaturday remains a work in progress. The wheelchair basketball finals will play to a full house, but tickets are still available for the goalball and football seven-a-side matches. Irwin says the Parapan Am Games have sold “nearly” 85,000 tickets to date.
Canada currently sits second in the medal standings, behind a dominant Brazil and just ahead of the third-place U.S.
Aurelie Rivard wins two gold medals for Canada on Day 3 of Parapan Am Games
Rivard could win seven medals in Parapan pool
Canada snags 2 more medals at Parapan Am Games on Sunday